A great ten minute video by Jeff Patton on how to approach product development by focusing on the behavioral changes you want in your users while addressing the uncomfortable truth that there are too many ideas, most of them suck and we can’t tell which doesn’t.

So much in product development are either broken or measured in a way that doesn’t promote methods to actually succeed in providing the value that ensures a long term sustainable business.

I’ll likely write at length about product development from my UX and PM perspective going forward and I will make no claims about knowing what I talk about all the time, it’s a learning process for me too. Product development is complex and it’s nowhere near “figured out”.